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It's hard to miss something as big and purple as the Natural Grocers store being built in Idaho Falls. |
Natural Grocers, a 58-year-old chain based in Colorado, has set Nov. 12 as the opening date for its 15,000-square-foot store on 17th Street, said Nancy
Flynn, spokeswoman for the company.
In addition to the store, the developer, Leadership Circle, LLC, of
Montrose, Colo., is seeking
eventually to build a restaurant and a
retail store on the 4.42 acres, but the only definite plans at the
moment
are for the grocery. The 4,816 square-foot-restaurant pad and
11,250-square-foot retail pad are listed with Randy Waters of Sperry Van
Ness High Desert.
Natural Grocers has stores in 12 states, with six more scheduled to open this year. In 2011 it opened stores in
Boise and Missoula, and most recently it opened a store in Helena, in December.
"We really cater to specialty diets, gluten-free, non GMO
(genetically modified organisms)," Flynn said. Because of their small
footprint (a Whole Foods store, by contrast, is typically twice the
size) and their emphasis on personal communication and education rather
than advertising, they are able to keep their costs down. "We
feel like we're the label-readers in the market," Flynn said.
When it opens, the store will employ around 25 people. All the produce
they sell is USDA-certified organic, and Flynn said they buy local
produce "every chance we get."