Good news from Google -- and how to stay in the Big G's good graces

Oh my gosh, after eight years it looks like BizMojoIdaho is out of the doghouse with Google! My AdSense account has been reinstated.

I don’t know what got me banned in the first place, a mildly satirical column on the blog or the mistake of clicking a Google-sponsored ad that appeared on my page (a bigger no-no than I had any idea, obviously). Whatever the case, my appeals fell on deaf ears for years until this past week.

For the education and edification of any publisher with a web page who wishes to stay in Google’s good graces, here is a rundown of do’s and don’ts from the email I received Monday afternoon:

• It is against our program policies for publishers to click on their own ads or to encourage others to do so. In addition, the use of automated techniques to generate clicks, such as robots or scripts, is prohibited.

• Use the Google Publisher Toolbar if you want to click an ad to check the landing page or other details. It will allow you to check the destination of ads on your page without the risk of invalid clicks.

The email contains a few cautions as well:

• Please be assured that we are logging all the clicks, so do not click your ads to make sure the clicks are reported in the Performance reports. However, there may be reasons that you don't see the clicks right away as it may take up to 24 hours to finalize clicks and impressions in your reports.

• Please note that if ad serving does not resume after your account is reinstated, there may be other issues needing resolution.

So I guess we wait and see. I'm curious to see how the ads appear and whether they generate any significant money. This blog turned nine years old earlier this month, and a lot has changed since I started it. I really appreciate the people who've followed it, the people who weigh in with questions and suggestions and tips, also my faithful advertisers. Thanks so much!

Chamber seeks Distinguished Under 40 nominees

The Greater Idaho Falls Chamber of Commerce is seeking nominations from the community for its annual Distinguished Under 40 Awards. This is an awards program that honors 10 young professionals who have gone above and beyond to accomplish great things in their careers, community, and education. To be considered, young professionals can be nominated by co-workers, managers, and business associates. The nomination process will open this Thursday and the deadline is Oct. 30

Since it started as the Club of Commerce in 1904, the chamber has grown to include 656 member businesses representing more than 27,000 employees in the greater Idaho Falls region. Member businesses represent more than 30 different business sectors. The chamber works to create and protect competitive advantage for business in the region. For more information about becoming a member, contact Aaron James at marketing@idahofallschamber.com, or Stacy Butcher at programs@idahofallschamber.com Or call (208) 523-1010.

Finding the right fit | Mike Taylor, Taylored Fit

Mike Taylor

Mike Taylor's college education started with studying business until an economics class brought him to the realization that it might not be the right career for him. After moving on to performing arts and finding out that his lack of piano proficiency would be a big stumbling block, he turned to his physical education professor and asked, “How can I do what you do?” He changed his major to sports science and went on to get his master's degree in health education.

“I figured out I can work with people, I can talk about exercise and biomechanics and things that I'm interested in and teach people to help them feel better, look better, and just be happier with themselves and their lives,” he said.

Taylor's approach is holistic and takes in nutrition, behavior modification, and activity in a way that is enjoyable for the clients he serves to help them meet their fitness goals. “One of the things people like about me is that they don't feel judged. We have that accountability factor but they know me, they know my story. I've been through the ups and downs of weight loss and healthy lifestyle management, so I'm no stranger to the self-shame and the self-loathing we go through,” Mike said, “I try to find out where they are at and go from there.”

Since college, Taylor has worked full-time at the health department as well as providing personal training. “The last few years I've noticed that I've been trading time for money. I was running short on time. I've been working well over 60-plus hours a week. I decided I've got to do something different,” he said. As an answer to this, he has developed an online coaching program. COVID-19 has sped this up and now Taylor has a fully virtual program for his clients where anyone can visit any time during the day.

The vision is to grow his business and create a platform that anyone across the globe can access. He continues to see clients one-on-one as well as provide his virtual program and some small groups. When asked what he thinks sets him apart he said, “Personal training. I develop and design your program just for you. I'm the type of trainer you need.” He feels that his experience and training allow him to create a program that leads his clients to success.

He shared that an uncle once told him, “Mike, if you aren't living on the edge, you're taking up too much space. I really like that, the edge is the defining moment of what happens. You either stay on the edge or fall off.”

He admits that one of his biggest challenges is believing in himself daily. Although he does that for other people, he still needs that for himself. He feels strongly that you need to have your own support system and that is what helps to get you through the tough times. “We have setbacks, we have to learn self-reflection. Don't stew on the negative, learn from it and move on,” he said.

Taylor's family is active in sharing the story of fitness. They have recently started a YouTube channel called Taylored Fit Fam to share their own lives and how to fit fitness into everything a busy family of six kids has to do.

When considering self-employment, Taylor advises others who love to serve customers and are willing to have integrity in your business to go forward and follow their dreams.

Information

Check out Mike's website for a free eBook and for more information on Taylored Fit at https://mikethetrainertaylor.com/.

Follow the Taylored Fit Fam on YouTube at https://www.youtube.com/channel/UCSEy9EliKpQXdihkJh6o0rQ.

Shepherd's Inn 'Win the Whole Cow' fundraiser goes virtual

Shepherd’s Inn, eastern Idaho’s long-established pregnancy support center, will be holding its annual Win the Whole Cow fundraiser virtually this year. The center operates solely on grants, donations and fundraisers, and this year there is an added level of community need.

“Every little bit helps, and moving the event to a virtual arena makes sense right now,” said executive director, Julie Zahn. “We can save the golf tournaments and spaghetti dinners until it’s safe to gather again. That being said, we really need everyone’s help to rally around our event and join us online in our raffle ticket sales efforts. The bottom line is we still need to reach our $15,000 dollar goal to keep our services at the level our clients need."

No one really thought in the past about how much this annual fundraiser relies on local 4-H clubs to raise the yearly beef until there almost wasn’t a 4-H auction this year. Luckily, 4-H and county officials found a way to safely continue the sale. Shepherd’s Inn advocate and annual benefactor Melaleuca CEO Frank VanderSloot purchased one of the bovines and donated it directly to the Win the Whole Cow raffle. Thieman’s Meats is stepping up again this year to provide the cutting, wrapping and storage of the beef until the winner is announced.

The grand prize alone is valued at over $4,500. To purchase tickets, go to https://shepherdsinn.org/win-the-whole-cow/ and select the amount of tickets you’d like to purchase, then click “Buy Now” The drawing includes not only the chance to win an entire beef cow but multiple themed gift baskets and other valuable prizes,  There will be a live Facebook drawing and announcement of the winners on Nov. 1.

To learn more about the raffle or to make a prize donation call 208-525-2014.

DOE greenlights Critical Decision 1 for Versatile Test Reactor project

Even as the Versatile Test Reactor makes its way through the federal approval process, the VTR team has already begun collaborating with industry and academia to prepare experiments in anticipation of construction.

The U.S. Department of Energy on Wednesday announced it has approved Critical Decision 1 for the Versatile Test Reactor (VTR) project, a one-of-a-kind scientific user facility that would support research and development of innovative nuclear energy and other technologies.

Idaho National Laboratory has been designated the lead national laboratory for the project, heading a team that also includes Argonne National Laboratory, Los Alamos National Laboratory, Oak Ridge National Laboratory, Pacific Northwest National Laboratory, and Savannah River National Laboratory, as well as several universities and industry partners. Detailed cost estimates are not yet available, but documentation submitted for Critical Decision 0, based on similar projects, put the estimate between $3 billion and $6 billion. When the analysis of alternatives and conceptual design are completed, more accurate cost estimates are expected with a narrow cost range.

DOE is s considering locating VTR at either Idaho National Laboratory or Oak Ridge National Laboratory and is following processes outlined in the National Environmental Policy Act (NEPA) to make its determination. Since clearing Critical Decision 0 in February 2019, DOE has been preparing an environmental impact statement (EIS) as required by NEPA, to analyze alternatives and study impacts.

Critical Decision 1, known as “Approve Alternative Selection and Cost Range,” is the second step in the formal process DOE uses to review and manage research infrastructure projects. As part of Critical Decision 1, federal committees reviewed the conceptual design, schedule, and cost range, and analyzed potential alternatives. The VTR project now moves to the engineering design phase as soon as Congress appropriates funding. DOE has requested $295 million for FY 2021 for the project.

Frequently asked VTR questions

Versatile Test Reactor’s purpose will be to produce high levels of fast-neutron radiation to mimic, in weeks or months, the effects sustained over years or decades in a power reactor core. Existing test reactors, like the Advanced Test Reactor (ATR) at INL and the High Flux Isotope Reactor (HFIR) at Oak Ridge National Laboratory, are thermal neutron reactors. Modifications can be made to simulate fast neutron conditions and limited boosting of fast neutron fluxes in thermal reactors, but irradiation conditions (in terms of neutron flux and energy spectrum) are not sufficiently prototypical to create data required in a formal fuels and materials development and qualification program for fast reactor designs.

DOE’s Nuclear Energy Advisory Committee studied the issue and released a report in February 2017, recommending preconceptual design planning to support a new test reactor, including cost and schedule estimates. Companies developing advanced reactor including TerraPower, Westinghouse and Oklo, submitted letters in support of the NEAC report. The only capability for testing fast spectrum irradiation currently available to U.S. companies is the Bor-60 reactor in the Russian Federation. U.S. researchers and developers encounter multiple barriers when seeking access to Russian Federation reactors, including export control concerns for materials and fuels testing, intellectual property rights, and international transportation issues.

TerraPower: The Versatile Test Reactor Is Essential to Reestablishing U.S. Nuclear Leadership

Energy Secretary Dan Brouillette said the approval of CD-1 represents a significant step toward re-establishing the United States as a global leader in nuclear energy research, safety and security, and developing new technologies that will help supply the world with low-carbon energy. “The Versatile Test Reactor addresses a long-standing gap in research infrastructure in the United States,” he said. “We have not had a fast neutron spectrum test facility for decades. Many of the new reactor designs under development by in the United States require this sort of long-term testing capability. Not only will VTR support the research and development of much-needed clean energy technologies, but it is key to revitalizing our nuclear industry, which has long been the model for safe operations and security for the world.”

“The approval of Critical Decision 1 establishes a solid foundation upon which the design phase can begin,” said Dr. Rita Baranwal, Assistant Secretary for DOE’s Office of Nuclear Energy. “We have repeatedly heard from industry and other stakeholders that the United States needs a fast neutron scientific user facility to maintain our global leadership in nuclear energy. This decision puts us firmly on the path toward achieving that goal.”

DOE will make a final decision on the design, technology selection and location for VTR following the completion of the EIS and Record of Decision. According to the current schedule, final design will be completed, and construction would commence in 2022. The target date for a Versatile Test Reactor to be fully operational is 2026, subject to an adequate level of funding appropriations by Congress. The range for the startup date is estimated to be 2026 to 2030.

INL.gov: Versatile Test Reactor key to answering big science questions for university researchers