Supporting Business & Strengthening Lives | Cordell Pickering, Pick PT Physical Therapy, Apex Fitness and Performance

Cordell Pickering

Cordell Pickering always knew he wanted to be a physical therapist, but he also knew he wanted to be an entrepreneur. “When I was 16 years old I did an English report where our teacher told us to find a profession we were interested in. The projections showed that physical therapy was a good profession,” he said.

Pickering chose Pick PT as the name for several reasons, not just because of his last name, but because he wants patients to pick PT before narcotics, especially for back injury. “The motto of our company is ‘Live Life Moving.' The evidence for treating people with back pain is movement,” he said.

He chose Rexburg to open his practice because of his training in spine therapy. There was a physician's office that was interested in working with him to rehab their spine patents, so Rexburg was a good fit. Cordell also is trained in vestibular therapy, working with local ENT's on patients with inner ear problems.

His physical therapy practice has expanded to Idaho Falls and is performed out of his second business, Apex Fitness and Performance. “Here it's different, there are two evaluation rooms and a huge gym,” he said. “A big issue in the PT world is that patients don't get stressed enough. A lot of issues are an endurance issue in their spine. It's definitely a different type of gym, but I've really enjoyed it.” His plans are to spend more time in Idaho Falls treating patients than he has in the past and growing his practice in both cities.



Pickering comes from a family that has had several different businesses. He has always known that owning a business would be a part of his life. “A lot of physical therapists aren't interested in doing to the business side of things. For me, it really comes down to how I grew up. I grew up in an environment of being with a business family. Talking about business on Sunday is not an uncommon thing,” he said.

He has had his own experience with back pain and in treating his family for their back pain, related to the type of the blue-collar work they have all done. He feels that makes him more relatable to his patients.

The gym focuses on performance and helping athletes achieve their peak performance. During the coronavirus pandemic, Pickering has started a Facebook group called Stand Up to COVID-19 Support East Idaho Local Business. “The reason that I started this group is that when COVID started I noticed that there were a lot of business owners who were confused and stressed out and they didn't know what to do. When I started the group it grew pretty quick. I created the group to try to bring good information and provide a platform for business owners to advertise and community members to support them,” he said.

The future of the group is to keep it open and active as a way to support East Idaho business. “The thing that is going to make the group the most effective is the number of members. I'm hoping to increase the group and keep it going after COVID-19,” he said. All businesses are allowed to post on the group up to twice per week.

Having opened his businesses during a very difficult time, Pickering has had to rely on his optimism. “I try not to get discouraged," he said. "I think every business owner probably had a little stress headache the first couple of weeks when everything was getting shut down. For me, I take it as there is nothing I can do about the situation and I can't change any laws. All I can do is be optimistic and helpful.” He feels this will be the key to his success in the future -- to be helpful to the community.

Information

For more information on Pick PT, visit the website at https://www.pickpt.com/. To learn more about Apex Fitness and Performance visit https://www.apexfitnessandperformance.com/.

Please join the Stand Up to COVID-19 – Support East Idaho Business Facebook group at https://www.facebook.com/groups/502652830641635/.

University of Idaho launching cybersecurity degree program

The University of Idaho College of Engineering is launching Idaho's first bachelor's degree program in cybersecurity, open to students this fall.

With more than 75 billion internet-connected devices expected worldwide by 2025, cybersecurity
professionals are essential to protecting Idaho’s computing systems, networks and critical
infrastructure. A study conducted for the nonprofit Center for Cyber Safety and Education estimates there will be 1.8 million unfilled cybersecurity jobs globally by 2022.

“The University of Idaho has long been a leader in cybersecurity research through partnerships with industry and government that date back more than two decades,” U of I President Scott Green said. “The addition of the state’s first bachelor’s degree program in cybersecurity continues that trend. Our students are already in high demand, and this new cybersecurity program will provide a focused curriculum that will further arm them with the crucial skills needed to protect our digital infrastructure.”

As one of the National Security Agency’s first seven National Centers of Academic Excellence in Cyber Defense, U of I is a leader in advanced cybersecurity education and research, spanning more than two decades.

Students have access to the College of Engineering’s global network of leading industry partners, including Schweitzer Engineering Laboratories (SEL), Idaho National Laboratory, Idaho Power, POWER Engineers and Avista Utilities. Global power systems protection leader SEL and the College of Engineering began a $2.5 million partnership in April. The five-year agreement will support the cybersecurity program through ongoing research projects and faculty and graduate student assistance.

With support from the Idaho Global Entrepreneurial Mission and the M.J. Murdock Charitable Trust, the College of Engineering developed a distributed testbed connecting cyberattack response research infrastructure in Moscow, Idaho Falls and Coeur d’Alene.

Work is being done to build a network between U of I’s Reconfigurable Attack-Defend Instructional Computing Laboratories in Idaho Falls and Moscow to allow students to simulate cyberattack and defense protocols within isolated labs.

Since 2002, the U of I Center for Secure and Dependable Systems has awarded nearly
$9 million in undergraduate tuition to students participating in the  CyberCorps:
Scholarship for Service (SFS)  program. Funded through the National Science Foundation, the SFS program provides tuition stipends of up to $25,000 for an undergraduate and $34,000 for a graduate student for cybersecurity training for positions at the federal, state, local and tribal levels.

Learn more about this new degree program at uidaho.edu/bs-cybersecurity.

What's Your Perfect Product? | Neil & Karen Gwartzman, Private Label University

Neil & Karen Gwartzman, owners of Private Label University

In 1983, Neil Gwartzman dove into the private labeling industry when he joined his father’s brick-and-mortar manufacturing and importing company. After learning the business from the ground up, he committed himself to distill everything he and his father knew into a step-by-step system that could be used to easily and consistently identify, source and private label products for any company in any industry.

Private labeling -- also called “white labeling” or “product branding” -- involves finding an existing physical product that your clients are shopping for and then putting your brand on it. Some high-profile examples include Rachel Ray, George Foreman and Martha Stewart, who have leveraged private label products to build their brands and make extra millions.

Neil taught the system to Karen in 2004, when she was a dental hygienist looking for ways to make extra money. Revenue from her new private label business quickly eclipsed her salary, making it an easy decision to quit the dental industry. She joined Neil in his mission to help entrepreneurs and business owners leverage private label products to scale their companies and increase brand recognition. This is when Private Label University was born.



“What products do is complement and bring loyalty to those customers to keep coming back into their business. It also can act as an accessory to help the client move to the next level,” Karen said. “It's bringing in an extra revenue stream.” The Gwartzmans provide direction in determining what the perfect product is for a business. The idea is to build a brand that is cohesive with business and complement it with a product.

One of the most challenging things for service-based businesses is to stand out. The Gwartzmans have found that adding a product to a business can set your business apart. Your clients trust you and they trust products that you recommend, so when you have a private product they can purchase and use on your recommendation it's a win-win.

This isn't a new idea, private labeling products has been happening for decades. Karen and Neil believe their system has simplified the process so that anyone could do it. “Years ago it was a secret. You were not allowed to share what you were doing,” Karen said. They both felt drawn to share the secrets and help business owners create products on their own. In doing this they have had some blowback in their industry, but they continued to feel drawn to help others. “Why should there be a monopoly of stores or companies that have access to this information? We need to be sharing it,” Karen said.

The Gwartzmans travel to China annually for the Canton Fair and take any students who are interested along with them to learn about the business and experience the products first hand. Since the April fair was canceled due to the coronavirus pandemic, the trip is now planned for October. Attending the product fair is not necessary. It can be done remotely, but takes more time. Investments in creating a product can range in cost, but starting small and proving sales is usually the starting point. “Building the relationships correctly with suppliers is important,” Karen said.

Neil knew from a young age that this was the work he wanted to do. He enjoyed seeing products from all over the world and helping the family business. They both recommend learning from mentors as you are looking to follow your passions. “Mentors -- years ago we didn't understand what a mentor was. I should have listened, that mentoring would have gotten me to a faster position to doing what I wanted to do,” Karen said.

When adding a product to an existing business they feel that the risk is low. “We aren't saying give up what you do, just complement it or add to it. Add a revenue source,” Karen said, “You should be able to make money every single day.”

Information

For more information on creating a private label product yourself go to https://privatelabeluniversity.com/.

Fall River Electric holds first virtual annual meeting

Fall River Electric Cooperative’s annual meeting of members was conducted virtually for the first-time ever in the co-op’s 82-year history. This was because of a decision made by the board of directors to safeguard the members and staff from effects of the coronavirus. Owner-members cast their votes via online, mail-in and in-person to select representatives for three board positions from a total of seven candidates. Despite not holding their traditional in-person annual event, a record setting number of 2,427 ballots were cast this year, which represents nearly 20% percent of the total number of eligible voters.

Incumbents Georg Behrens in District 3 (East Victor), Jay Hanson in District 2 (West Victor) and Jeff Keay in District 8 (Northern Island Park) were all re-elected for new three-year terms beginning this month.

Voters overwhelming approved a number of minor changes to the co-op’s bylaws but nearly split evenly on how board members should be elected in the future. The ballot had provided for an advisory vote as to whether to retain the current plurality voting method for directors or put to a member vote next year the option of requiring a candidate to win by a majority of votes. Owner-members voted to retain the current plurality method by a vote of 1,264 versus a switch to the majority method with 1,087 votes.

The traditional business meeting, which included the announcement of over 30 scholarship
awards, a report on the co-op’s financial audit as well as a management report from
CEO/General Manager Bryan Case, was held online and can be viewed on the cooperative’s
website under the heading of Video News on the home page.

Celebration planned for Johnson Bros. owner David Sargis

Johnson Brothers will be hosting a celebration to mark 50 years of leadership under owner David Sargis. The public event will take place from 2 to 4 p.m. Monday, June 15, at the company's showroom at 233 Basalt Street in downtown Idaho Falls.

During his tenure, Sargis has guided the company through many challenges, including a fire in 2004 that destroyed much of its manufacturing facility in 2004, to expansion into the Treasure Valley, where they recently opened a new, expanded showroom.

"No matter what gets thrown in front of him, David has a way of reading the situation and establishing the best path forward," said company co-owner Chris Sargis. "His steady hand has
definitely benefitted the business over the long-term."

Founded in 1905, Johnson Brothers provides builders and homeowners with architectural casework, windows, doors, and quality millwork. For homes and businesses alike, it is known throughout the Intermountain West as a go-to establishment for custom-made details. David Sargis has been at the helm since 1970, nearly half of the company's 115-year history.