From TV to online | Nate Eaton, East Idaho News

Nate Eaton

Renae Oswald
eastidahoentrepreneurs.com

In 2006, Nate Eaton started his television career at KIDK and was there for three years, until he moved to Richmond, Va., to work for the ABC station there. After working for the Richmond station for about four years he received a call from Frank Vandersloot, owner of Melaleuca, with an idea to do an online news agency.

“The answer was no," he said. "I'd just gotten married, we'd just bought a house and I'd just signed a new contract with my TV station. Looking at it then, it was kind of career suicide. Once you leave TV it's hard to get back in.”

Two years went by, however, and he had kept the offer it in the back of his mind when he got another call from Vandersloot. After meeting with him and deciding a move back to Idaho would give him more of what his life needed, the answer was yes.

The only direction that Eaton was given when starting East Idaho News was to build a good product. He was given the creative freedom to construct his vision of an online agency, and in five years' time it has grown to what it is today.

Initially, Eaton didn't think it would work. “I figured, I could go and do this because I was ready for a change anyway. ... I'll go and do this for two or three years and if it completely bombs I'll go and do something else. We'll move back to the East Coast and maybe I'll get back in TV," he said. "It has succeeded a bazillion times better than I thought it would.”

East Idaho News covers a wide range of stories from public interest to investigative reporting. Much of what they report on comes from the public. “We want to interact with our audience," Eaton said. "Our audience is very interactive, and we like that for the most part."


When asked about negative feedback, he said that in the beginning it was hard to take and he had to work to not take it personally. “The instant reaction is to become defensive," he said. Today, he's got a more measured attitude. "For the people who are angry with me, I'd love to sit down and have lunch with them. I want to understand your perspective,” he said. “Generally though, within two to three days I've forgotten about it. The news cycle is so short.”

East Idaho News has been a conduit for giving to the community. One of the most well known avenues is Secret Santa during Christmastime. “It was our first year, and I got a call from a local couple who said they wanted to give away $100,000,” he said. The couple's challenge was that they didn't know how to find people in true need, so they asked for Eaton's help. That gave him the idea to bring a camera along to record the giving and spread the good feeling of being generous.

“We were out until Christmas Eve that year giving this money away and posting videos.” This was noticed by a national television show that shared some of these stories. It has continued to grow year over year, and this past year East Idaho News was able to give away $500,000 to needy families across eastern Idaho. Last year there were 4,000 applications. Throughout the year Nate receives emails from people all over the world who have been watching these videos on YouTube and have been inspired.

Having covered news since 2006, Eaton said his most challenging stories have been those who have involved children. “A lot of times, after the fact, some of my best relationships are those that I've covered in those horrible situations,” he said. He related that the stories where he has been able to help make a difference are some of his favorites.

Working with Dateline NBC on the Lori Vallow story has been a great experience, one on which they have been able to share resources. “We are independent at East Idaho News," Eaton said.
"Anybody anywhere can have our stories, just give us credit. On this particular story we are working more with Dateline just because they have helped us so much.” Despite the national attention, Eaton said he loves east Idaho and doesn't have plans to go to a bigger market at this time.

Eaton admits that he has feelings of doubt from time to time, but the stories keep him going. He's carried by the people he gets to talk to and share their lives. “There's a lot of insecurities that I have and sometimes I need to just push through it."

The month of March was the largest East Idaho News has ever had, and there's no sign it will slow down. Eaton would like to expand to other parts of the state and perhaps do some national expansion to small towns eventually. He's hoping that he's setting a precedent that can be replicated.

Information

To learn more about East Idaho News, visit their website at https://www.eastidahonews.com/. Check them out on Facebook at https://www.facebook.com/EastIdahoNews/. Find them on YouTube at https://www.youtube.com/channel/UCd7U6pdRYzU-K_vFqwzLBqQ.

CISA, INL launch routing tool for truckers, drivers

The Cybersecurity and Infrastructure Security Agency (CISA) and Idaho National Laboratory (INL) launched a new Commercial Routing Assistance (CRA) tool today for truckers and other commercial drivers in the U.S. This free app incorporates coordinated data streams and plots multiple routing options so commercial operators can plan and manage vehicle movements across multiple states quickly in times of disasters or other restrictions.

“The nation’s critical infrastructure and essential services rely on the ability to move goods along our transportation systems and disruptions can cause supply chain issues and ripple effects across the country. This app will help the trucking industry operate effectively and efficiently and prepare for emergency situations in order to ensure the delivery of goods and resources to government, industry and the American public,” said Bob Kolasky who leads CISA’s National Risk Management Center.

This app, which CISA funded and INL developed in partnership with industry and government operational professionals, leverages coordinated data streams provided by the All Hazards Consortium (AHC) Sensitive Information Sharing Environment (SISE) to visualize and streamline commercial vehicle movement across multiple states by aggregating documents, information, and data relevant to the logistics industry in times of restricted operations.

"Our capabilities are highly relevant to the missions of CISA and the Department of Homeland Security," said Marianne Walck, INL's deputy laboratory director for science and technology. "This technology is just one of the many products America's national laboratories are developing during this time of need, and I couldn't be more proud of their work.”

For more information and access to the Commercial Routing Assistance (CRA) tool landing page, visit https://cra.inl.gov 

Cybersecurity and Infrastructure Security Agency (CISA)  https://www.cisa.gov/

Idaho National Laboratory (INL)  https://inl.gov/

Eligibility criteria for Idaho Rebound grants announced

Idaho Gov. Brad Little announced Monday the full eligibility criteria and process for small businesses to apply for an Idaho Rebound cash grant.

Little announced last week that $300 million in cash grants will be made available to Idaho small businesses impacted by COVID-19. No other state in the country is putting up more money in direct cash support for small businesses. Cash grants of up to $10,000 will be directly deposited into the bank accounts for eligible businesses. More than 30,000 businesses could benefit.

The Governor’s Coronavirus Financial Advisory Committee finalized the eligibility criteria and related details. Applications will be handled in two waves:
• Eligible entities with one to 19 employees may apply starting at noon May 11 through noon May 18.
• Eligible entities with one to 50 employees may apply starting at noon May 18 through noon May 22.

All applicants must first establish a secure Taxpayer Access Point (TAP) account if they do not already have one, in order to protect their personal and business information on submitted applications.

All eligibility criteria, information on how to apply along with instructions on how to gain a TAP account are available at https://rebound.idaho.gov/idaho-rebound-cash-grants-for-small-businesses/.

Recipients of the grants will be shared at Transparent.Idaho.Gov when information is available.

'Look, Ask, Share' plan for local businesses rolls out

In accordance with Idaho Governor Brad Little’s phased plan to safely reopen Idaho businesses, the cities of Ammon and Idaho Falls and Bonneville County have joined with officials from the Idaho Falls Chamber of Commerce, the Idaho Falls Downtown Development Corp. and the Better Business Bureau to unveil the “Look, Ask, Share” campaign.

"Look, Ask, Share" is being done in conjunction with U.S. Sen. Jim Risch’s "Support Local Gems" campaign and Governor Little’s "Idaho Rebounds" four-phase plan to reopen Idaho, said Idaho Falls Mayor Rebecca Casper. “We know businesses are eager to reopen. This is a way for them to show customers that they are opening responsibly and are thoughtful about providing for their health and safety in this era of COVID-19.”

Under Little’s phased plan, all businesses are asked to have plans to keep customers and employees safe. All businesses are supposed to follow general guidelines as outlined on the website rebound.idaho.gov.

Once a business has a plan and is ready to reopen, or even if is open already, it can visit www.eastidaholocalgems.com to verify it and download “Look, Ask, Share” materials.  They can also find links to the site on the city’s webpage as well as webpages of the other participating agencies.

Businesses will be able to access "Look, Ask, Share" materials that they can post online and in their places of business to show they have a plan. Customers are asked to share their experiences online, on Facebook, other social media or through word-of-mouth, about their experiences. They can provide the business a good review, say thanks, follow them online or recommend them to others.

“Our businesses are the lifeblood of our local economy,” Casper said. “We want to support them and recognize them. We want people to get back to work. 'Look, Ask, Share' is 100 percent designed to support that effort.”

INL opens Rapid Tech Deployment Program in response to pandemic

In response to President Trump’s declaration that the COVID-19 pandemic has become a national emergency, Idaho National Laboratory’s Technology Deployment organization has launched the Rapid Technology Deployment Program.

This program supports national relief efforts by transitioning INL innovations to industry as expeditiously as possible and removing possible delays or burdens on partners. Following the model of Sandia National Laboratories, which announced earlier this month that it would open its portfolio of technology patents for free licensing, INL will open a substantial portion of its unencumbered patent portfolio to any U.S. company that can use available inventions to help solve the current national crisis and drive strong economic development.

Under this program, any U.S. company will be able to obtain a term-limited, non-negotiable, royalty-free, non-exclusive license to any INL-owned U.S. patent not otherwise subject to a contractual obligation. The Rapid Technology Deployment Program initially makes nearly 140 pieces of intellectual property available for licensing, all of which would carry these favorable terms through the end of calendar year 2020.

“This program will accelerate the transition of premier national laboratory technologies to the private sector so innovative solutions can be leveraged to respond to the current crisis,” said Jason Stolworthy, director of Technology Deployment at INL. “We are making technology transfer as simple as possible. INL looks forward to partnering with industry in support of the national effort to mitigate the impacts of COVID-19.”

To browse INL’s portfolio of available technologies, visit its library of eligible intellectual property here and preview the license agreement here. For more information, visit inl.gov. If a technology of interest is identified, please email td@inl.gov and a Technology Deployment representative will contact you to discuss licensing opportunities.