East Idaho Entrepreneurs: Colter Hansen, Arcane Marketing

NOTE: Each Monday BizMojo Idaho will feature a small business profile from East Idaho Entrepreneurs, Renae Oswald's podcast focused on local people in business. This week's profile is Colter Hansen of Arcane Marketing.

 

Attention to Detail

Colter Hansen

As the CEO of Arcane Marketing, Colter Hansen says he does not leave anything to chance. “Going through the merger of all those companies has been no small task,” Colter says. “We all define success differently, whether in personal or professional lives ... I really like to see my team succeed.”

Colter believes that since they have done the work around roles and responsibilities it has provided needed clarity for leadership and they can provide that structure for their employees to be successful. “It's taking people places, and we want to take them places,” Colter says.

“The entrepreneurial mindset has always been with me,” he says. Colter started a landscape company when he was 16 and also hired employees. “I love seeing a finished product, the deliverable is just so much fun for me.” Seeing the outcome of hard work has always been important to Colter, and he believes that's what drives him to be a good businessman.

Upon returning from a church mission, Colter sought the advice of a successful businessman and asked him what he should do for his career. He said, “It doesn't matter, just create value.” From that, Colter started a real estate career and invested in properties. He was doing this while attending college. During his real estate investing education he loved the practical application of what he was learning. Having early success with investing he was able to form some critical relationships that helped propel him forward in his career.

His career has not been without setbacks. In 2010 he says he got his "Harvard-cost-equivalent" education after a property investment went bad and he lost six-figures-plus. “I'm able to look back at that and understand the due diligence pieces that I missed,” he said. “Not everyone who you talk to and tells you the flowery story has the right flowery story.” This experience taught him to do the absolute best for every client and follow through with what his customers are told.

Being the first international accountant hired out of school to work for Melaleuca provided him the ability to learn how to structure his own personal business from experts. He worked in the corporate world for several years and loved it, but grew tired of the travel and being away from his family. This is what led him to fully branch out on his own, partnering with Ryan Harris in Strategic Social Partners, which is now Arcane Marketing.

Colter's advice for those interested in being business owners is, “Relationships are the priceless piece of life, there's no relationship worth any amount of money to sacrifice,” he said. “The risks are that sometimes things don't go as planned ... we do the absolute best we can. ... There's risk and reward ... as long as you can sleep at night because you were honest with those you dealt with and did your absolute best.”

Information
For more information on Arcane Marketing check out their website at https://www.arcanemarketing.com/. For more information on RizeCon or RizeX, go to their site at https://www.rizex.io/.

Bioplastics company BioLogiQ plans warehouse on Professional Way

Brad LaPray, BioLogiQ CEO

It looks like there will be some major construction on Yellowstone Highway south of Sunnyside Road, with BioLogiQ planning a new warehouse on Professional Way.

According to the building permit application filed Jan. 27, the Idaho Falls company has plans for a 31,180-square-foot warehouse. The job value is estimated at $1,571,904, and the applicant is Streamline Precision Contracting of Burley. The site plan show an area marked out to the north for future building.

BioLogiQ is a bioplastics company started in 2011 by Brad LaPray, an Idaho native who grew up working in fields but left for the East Coast for 20 years. According to the company website, LaPray started BiologiQ with the intent of creating a useful plastic from excess starch created during potato processing. This led to the invention of NuPlastiQ BioPolymers and technology that enables plastic manufacturers to use their existing equipment to make sustainable plastic products.

In 2017, several farms, including Wada Farms, launched production programs to sell fresh potatoes in bags made from the company's "Tater Made®" logo that were made from BioLogiQ's NuPlastiQ resin at Wal-Mart supercenters. In addition to its headquarters in Idaho Falls, BioLogiQ has offices in Hong Kong and Shaoguan City, in China’s Guangdong Province.


To read an interview LaPray gave BioMarket Insights in 2019, follow this link: Bringing the Humble Potato Into the New Plastics Economy.

East Idaho Entrepreneurs: Cody Hellickson, Snake River Solace

NOTE: Each Monday BizMojo Idaho will feature a small business profile from East Idaho Entrepreneurs, Renae Oswald's podcast focused on local people in business. This week's profile is Cody Hellickson of Snake River Solace.

Aficionado

Cody Hellickson

When Cody Hellickson was a kid he never saw himself as an expert in CBD and the hemp plant. His life was challenging with his biological parents and he was adopted by his grandparents and moved to Idaho. His journey of growing up has led him to a business that he is very passionate about and he spends much of his time educating those around him about what he does.

Snake River Solace is one of East Idaho's first CBD companies. Cody provides CBD products by sourcing the main product out of state and then combining it in Idaho with other ingredients for distribution. These products include oral tincture, pet CBD spray, topical ointment, gummies, and tea. Cody is clear to say that all of their products are tested by their Montana lab to assure that no THC is in the product. Cody explained that since the company makes it's own product the cost is controlled as compared to other sources.

“Idaho is so stigmatized by the word cannabis,” Cody says, “CBD is derived from a molecule that is a cannabinoid that can … help the human body or an animal.” He ardently defends that as American's we should have the right to products that will improve the human condition, especially pain, insomnia, anxiety and other ailments that CBD has been known to help.

Cody is very passionate about educating the community and those who don't know or have a bias against CBD. He has dedicated hundreds of hours to learn all he can about cannabis, hemp, and isolated chemicals such as CBD. He's proud to say that his customers receive this expertise when they buy from him. He only sells CBD products and his shop is comfortable and family-friendly.

Due to Federal regulations around selling cannabis products, financing from banks, and even having a business bank account, is not allowed for the type of business Cody has. When he started his business he approached private investors to help him get his vision launched. “They knew me and believed in me,” Cody says. Snake River Solace has two locations in Idaho Falls and Pocatello currently. Just recently he was able to secure the ability to take credit card payments, another limitation put on his industry.

In advising anyone who would be interested in being a business owner he says, “There are going to be a lot of obstacles ... if you feel you have a good idea, have a passion behind that idea, are educated ... do it for the service.”

He has visions to assist the agriculture community when hemp is legal to farm. “It's not about a money factor, it's about a legacy or a history of getting Idaho involved and up with the rest of America,” he explained.

Despite the challenges that having a CBD company has created, Cody said he loves it and wouldn't want to do anything else right now. The future for Cody is represent CBD in Idaho and to be a resource for anyone curious about the product.

Information

For more information on Snake River Solace, visit their website at https://snakeriversolace.com/.

Bonneville Hotel in downtown Idaho Falls officially open

The facade of the Bonneville Hotel, in downtown Idaho Falls. The roof deck at the second level will be accessible to both commercial and residential occupants and will include landscaping and exterior amenities for dining, events and relaxation.

The kitchen in one of the apartments

The newly renovated Bonneville Hotel at Park Avenue and Constitution Way held a ribbon-cutting and open house Thursday, showing off an urban renewal project years in the making.

If you want to rent an apartment there you’re probably going to have to wait. All but three of the building’s 34 units — one studio apartment and two one-bedroom apartments — had been rented, said Amy Raymond, resident manager for The Housing Co.

Raymond said rent for a studio is $515/month, $606 for a one-bedroom and $708 for a two-bedroom unit. “We have such a great mix of people, from young people to retirees,” she said.

The project was announced by the Idaho Falls Redevelopment Agency, which administers money collected from the city’s urban renewal districts. IFRA put out a request for proposals in early 2016 and selected developers later that year. The winning proposal, from THC, called for a mixed-use development with commercial, retail, restaurant and residential spaces. THC was responsible for the restoration of the Whitman Hotel in Pocatello, and manages more than 1,500 units, currently assessed at over $48 million.

The cost of the project was estimated at $10 million. Approximately $440,000 will be funded by the agency, while the majority of the funding is coming from housing and historic preservation tax credits.

Built in 1927 by a group of community investors, the Bonneville was once the crown jewel of downtown Idaho Falls, but had fallen into disrepair by the turn of the millennium. The renovation required the removal of all existing plumbing and delivery lines and soil lines, down to the basement and from the basement to the street’s main discharge line. All electrical wiring and fixtures were removed and discarded except for any fixtures with historical value, which were sent out for repair and rewiring.

Lee Radford, chairman of the Redevelopment Agency, said they are very pleased with the results. “It’s what we were looking for,” he said. “It’s hard to say how long we’ve been talking about this.”

Time was of the essence, because the urban renewal district that made it possible was phased out in the fall of 2018. Idaho’s urban renewal law allows for tax increment financing in areas that wouldn’t otherwise lend themselves to economically feasible development. Basically, a property owner pays normal taxes on unimproved property, but taxes on any improvements are diverted to the redevelopment agency and the city to pay for infrastructure, e.g. curb and gutter, water and sewer, and electrical. Tax increment financing has help boost projects such as Snake River Landing and Taylor Crossing on the River, as well as the hotels on Lindsay Boulevard.

“We were always getting input from the community that they want us to do this,” Radford said. “If you have a strong center, everybody benefits from it.”

INL receives high Corporate Equality Index score

Idaho National Laboratory received a score of 95% on the 2020 Corporate Equality Index (CEI), the nation's premier benchmarking survey and report on corporate policies and practices relating to lesbian, gay, bisexual, transgender and queer (LGBTQ) workplace equality, administered by the Human Rights Campaign (HRC) Foundation. This is five points higher than the 2019 score and makes INL once again the highest scoring business in Idaho. INL’s score reflects a commitment to LGBTQ workplace equality through tangible policies, benefits and practices.

“The impact of the Human Rights Campaign’s Corporate Equality Index over its 18-year history is profound. In this time, the corporate community has worked with us to adopt LGBTQ-inclusive policies, practices and benefits,” said HRC President Alphonso David. “These companies know that protecting their LGBTQ employees and customers from discrimination is not just the right thing to do -- it is also the best business decision.”  

Key policies that earned INL a top score include:

• Support an inclusive culture for everyone.
• Offer equitable benefits for LGBTQ employees and their families including transgender-inclusive health-care coverage.
• Aligned philanthropic grant process with our business strategy that charitable organizations receiving INL grants must be inclusive of all people.
• Provided vendors the option to self-identify as an LGBTQ-owned business.
• Updated relocation policy to encompass immediate family, which includes domestic partners.

“I’m proud that the Corporate Equality Index has once again recognized INL as a top inclusive employer. We’re dedicated to ensuring workplace equality for everyone and being a vocal advocate for equality inside and outside the laboratory by aligning our community giving and outreach to our business values,” said Juan Alvarez, INL deputy laboratory director for Management and Operations and chief operating officer.

The 2020 CEI evaluates LGBTQ-related policies and practices including nondiscrimination workplace protections, domestic partner benefits, transgender-inclusive health-care benefits, competency programs, and public engagement with the LGBTQ community. For more information on the 2020 Corporate Equality Index, or to download a free copy of the report, visit www.hrc.org/cei.

The Human Rights Campaign Foundation is the educational arm of America's largest civil rights organization working to achieve equality for lesbian, gay, bisexual, transgender and queer people. HRC envisions a world where LGBTQ people are embraced as full members of society at home, at work and in every community.