INL, REDI, businesses produce video to attract new talent to eastern Idaho

This video file was too large to load onto this page, but to view it follow this link: Working For Tomorrow. 

Here’s a percentage that has given eastern Idaho’s leaders in business and government some cause for concern: at Idaho National Laboratory, 30 percent of the workforce is at least 50 years old.

What that means is a lot of people in jobs requiring highly specialized skills and advanced education are going to be retiring, probably sooner rather than later. It's been nicknamed the "silver tsunami," but in reality it's more like an ebb tide, and business leaders are scrambling to prime the lab’s “talent pipeline.” In the last six months, INL, local employers and REDI for Eastern Idaho, the economic development authority for 14 counties, have started a campaign to get the word out about what the region has to offer.

“Economic development isn’t about chasing smokestacks anymore,” said Stephanie Cook, program manager for INL’s Office of Tech Based Economic Development. “It’s more about ensuring that you have a talented workforce.”

How does one reach the best and brightest of Gen X and the Millenials? On its Web site, REDI has recently unveiled two videos, showcasing the region’s attractions. They focusing specifically on the fantastic opportunities for outdoor recreation and heartland community values where a work-life balance can be more easily attained than in places like California’s Silicon Valley or North Carolina’s Research Triangle. In addition to business leaders extolling eastern Idaho’s virtues, the videos feature intelligent, attractive people doing the things they love — rock climbing, kayaking, skiing, etc.

“More than anything, I was just amazed at the level of expertise these people have,” said Steve Smede, a videographer for Harris Media Services who shot 10 hours of footage that had to be condensed to less than five minutes. “They all care passionately about what they do, and the opportunities for recreation and family life, I think that energizes them to do their work a lot better.”

There was no script, just people talking about their lives and their work. Smede admitted that while he was setting up he would hit the “record” button without informing his interview subjects. He had no plan to use any of that footage, but when the actual interview started he told them already been recording them and it seemed to put them more at ease.

“A few questions and these folks would get going," he said. "We ended up with a narrative between people who hadn’t even been talking to each other. It was almost like one was picking up where the other left off.”

The videos have been posted on REDI’s Web site, http://easternidaho.org/, as well as on those of the businesses and institutions that helped with the production: INL, Idaho Steel, the Center for Advanced Energy Studies, CRI Advantage, NanoSteel, Portage, Inc., and Premier Technology. Since it is tech-savvy people they’re trying to reach, a heavy push is being made on social media such as Facebook, Twitter and YouTube,  Cook said.

“There’s been a tremendous response to it,” said Jan Rogers, REDI’s CEO. Businesses like Bingham Memorial Hospital have asked whether they can post the video, which is exactly the reaction they hoped to see from local employers.

Like Cook, Rogers says talent attraction is the No. 1 priority. “If you can attract the talent, business will follow,” she said. “Business will not land on a place where they cannot find talent.

The marketing emphasis is not so much on quality of life as quality of place. “Everybody’s got their own lives. If you can define quality of place, for the millennial generation that’s a big deal.”

Here is the shorter version of the Working for Tomorrow video:

REDI CEO speaking at luncheon Thursday

Jan Rogers

Jan Rogers, the CEO of REDI (Regional Economic Development for Eastern Idaho), will be the guest speaker at the Idaho Falls Advertising Federation’s Lunch and Learn session this Thursday at Dixie’s Diner.

REDI was established in April 2015 as a public/private partnership established to help diversify and strengthen the economies of the 14 counties in eastern Idaho. As CEO, Rogers is charged with working closely with community partners to promote economic development, through expansion of existing business and by implementing a focused consistent marketing program to attract new businesses to the region.

Before joining REDI, Rogers was the executive director of the Southern Idaho Economic Development Organization for 14 years. She has also spoken or participated as a panelist at several national, state and local economic development conferences. Since 2013, she has been invited by the International Economic Development Council and the U.S. government’s business investment initiative, SelectUSA, to attend the annual White House Economic Development Forum. She serves on the board of directors of the International Economic Development Council and is also past president of the Idaho Economic Development Association.

Lunch is served at 11:30 a.m. and the presentation begins at noon. Cost is $12 for members and $15 for non-members.

Indoor skate park opens this week

The interior of Skate Hard Idaho in Idaho Falls

For years Mike DeFord and Travis Thomas have shared a passion for skateboarding. There’s one problem in Idaho, however. Several months of the year the ground is covered with snow and ice, or it’s simply too cold.

The two shared a dream of an indoor skate park, and two years ago they finally got started on making it a reality. On Saturday, Skate Hard Idaho, 1550 Jones Street, Unit H, will have its grand opening.

The business includes a skateboard shop dedicated to products and brands skaters find preferable to the mass-produced corporate products found elsewhere. “These are brands that are owned, managed and run by skaters,” said DeFord, the owner. Among others, they include Dogtown, Street Plant, Alva, Real, Toy Machine and Bones.

Alongside the shop there will be the indoor skate park, which will be open year round. The park is designed to provide skaters a diverse landscape, with ramps, rails, boxes, hips and other urban/street style objects. The park will also have “vert,” large vertical walls connected to ramps.

In addition to the park, Skate Hard Idaho is working with local youth and skateboarders to manufacture its own line of skateboards. “This has been a long time coming” DeFord said. “Skating for over 30 years, you see a lot of trends come and go but what has never gone away is the passion that skaters have. We love and live to skate. Skaters have always wanted their own place, 

while the public skate parks are great they are limiting, they are often crowded and they are what they are.”

The Feb. 20 grand opening, from noon to 8 p.m., will offer free skating, with plenty of special activities. 

The park is open five days a week, Wednesday through Sunday from noon to 8 p.m. Late night sessions will take place on occasion.

There are two sessions per day, noon until 4 p.m. and 4 p.m. until close. The cost to skate is $3 per session or $5 all day

For more information visit www.skatehardidaho.com

Longtime Valley Glass employees become co-owners

Four longtime Valley Glass employees have joined Marc Naylor as the owner of Valley Glass in Idaho Falls and Boise. Although this brought an end to 60 years of family ownership, the movie is anticipated to bring experience, commitment and service that will ensure the company's continued success.

The new owners are Bryon Moore, manager of the Idaho Falls Valley Glass, Paul Robinson, Jared Ellis and Dave Pearl.

Moore and Robinson, both Idaho Falls natives, joined the company more than 30 years ago as home and commercial installers. They worked together as the outside installer crew and in the shop. Moore became manager in 2014.

Ellis, of Rigby, joined the company about 20 years ago, starting as an installer, but graduating into the company’s head sales position.

Pearl has more than 25 years of management experience in the greater Boise area. Like his new partners, Pearl started working for Valley Glass out of high school and worked his way up to manager. He will continue to manage the Boise operation.

Naylor, who lives in Ogden, Utah, is the grandson of company founder William Naylor, who started Valley Glass in 1956. He laid out three basic principles — superior service, customer loyalty and quality products — which the new owners said they are committed to honoring.

NanoSteel recognized for innovation, gets attention in automotive press

NanoSteel, a company with roots in the Idaho National Laboratory, has been on a roll lately. It has been named to the Cleantech Group’s Top 100 list for the third consecutive year. The list recognizes the top 100 private companies in clean technology and is collated by combining proprietary Cleantech Group research data with over 11,000 nominations and specific input from an expert panel. And in the past week, its Advanced High-Strength Steel has been written up in auto industry publications.

The company, which dates back to 2002, was started by Dan Branagan, who led the INL team that developed Super Hard Steel. Now NanoSteel’s chief technical officer, Branagan took processes and patents he developed at the INL and spun them out for licensing to industry. He was recognized the 2002 Forbes Special Anniversary Big Ideas Issue as “one of the important innovators of our time, one of 15 people who will reinvent the future,” and was selected by Massachusetts Institute of Technology as one of the top 100 “brilliant young innovators” in the world whose work will have “a deep impact on how we live, work, and think in the century to come”.

NanoSteel’s corporate headquarters are in Providence, R.I., but its research and development and applications engineering take place in Idaho Falls. Its products are used in the auto industry, oil and gas, mining, power generation and cement and concrete.

In 2012, BizMojo Idaho reported the company had developed three classes of advanced high-strength steel that they hoped would will give automakers new ways to safely stretch steel in the design of lighter, more fuel-efficient vehicles. Nearly four years later, the progress has been remarkable, said Craig Parsons, who heads the company’s automotive division.

“The AHSS steels we’re developing are cost-efficient to manufacture with unique combinations of high strength and formability not normally associated with steel,” he said, in a Feb. 2 article posted on TodaysMotorVehicles.com (Steelmakers are rising to challenges from other automotive materials). “(Our) steels are designed to be manufactured into parts on existing stamping and assembly lines," he said. "Automakers can keep using their current production infrastructure and employees won’t need retraining.”

The company also got a writeup this week in Automotive World, The Shape of Steel to Come: Why Ductility Matters.