BizMojo Idaho avoids 'Mobilegeddon' ... have you?

The link to learn more about mobile friendly pages is

https://www.google.com/webmasters/tools/mobile-friendly/

After hearing about "Mobilegeddon" this morning at Square One, I decided it was of utmost importance to heed the Google gods' dictate that my Web site be made pleasing to them.

For those of you wondering what I'm on about, I refer you to this link: Google Algorithm Changes: Prepare For the Mobile Apocalypse! It was published a month ago on the Business 2 Community Web page, and despite the alarming headline it points out the obvious, that anyone who doesn't have a mobile-friendly Web site ought to get cracking.

In my case, it needed to be done. Since the beginning of the year, 46 percent of my 23,552 page views have been on mobile devices. More tellingly, 51 percent of my new users have been mobile.

It was easy, possibly because I'm on Blogspot, which is a Google platform. In any event, when you click the links to BizMojoIdaho.com off Facebook you won't need to expand the page and slide it all over the screen to read my posts. Better yet, this will help with the site's optimization, which means any business I write about will be getting some juice from the inbound link off the BizMojo Idaho page.

Cabela's expects 1,500-plus for May 14 grand opening

Curtis Smith, manager of the new Cabela's store in Ammon. 

Cabela’s in Ammon is entering the homestretch to its May 14 opening, with 165 people hired to staff the 44,000-square-foot store.

Although they have been very busy, Store Manager Curtis Smith and Operations Manager Jason Porter have already had a few opportunities already to experience eastern Idaho’s outdoors. On a recent hike up Palisades Creek, they saw mountain goats and moose. After moving here from St. Louis, their perception of the local market prompted them to more than double the size of the store’s fly-fishing section.

The Ammon store represents a new direction for Cabela’s, which until recently built much larger stores. “(The new format) allows us to get into communities where a 180,000-square-foot store wouldn’t work,” Smith said.

But Cabela’s knew the Idaho Falls-Ammon market would be a winner, based on all the online and catalog sales it has done with people in this area. What people from here have ordered in the past played a large part in determining what inventory is being stocked in the store.
Anyone who wants to order online or from the catalog can have it delivered to the store and save themselves shipping costs.

Smith said they expect between 1,500 and 2,000 people for the grand opening, which is at 10 a.m. There will be no ribbon cutting. Instead, it will be severed by an arrow shot by Shelby Richardson, one of the store’s archery outfitters (the term Cabela’s uses for employees), who was one of three finalists in a shooting contest, then wrote an essay in a contest personally judged by Cabela’s CEO Thomas Millner.

In-N-Out in Idaho? Not likely, at least for now

Here's some In-N-Out to get you going on a Monday. You're still going to have to drive to Utah, Nevada or California to get, it, at least for the foreseeable future.

One thing I have come to appreciate in the years I have been doing updates on local business is that readers can’t get enough news about chain restaurants’ plans for this area.

Carl’s Jr., Chick-fil-A, Dickey’s Bar-B-Cue, Togo’s … it’s all good. Here’s news that’s been reported but bears repeating: Noodles & Co. on Hitt Road near the Grand Teton Mall is opening May 4.

Truly though, is there anything that could excite people here more than In-N-Out Burger? Some of you started salivating when you saw the headline, I’ll bet. I rest my case. I recently got a question from a reader and figured it might be time for an update. Are they coming here? It’s possible, but at this stage you’d probably have as much luck getting a definitive answer from a Magic 8-Ball.

Companies like In-N-Out never say anything until they’re ready to make an announcement. The answer could be no one day and yes the next. In-N-Out doesn’t franchise and its policy is to not build a restaurant too far from one of their distribution centers.

"At In-N-Out Burger, we make all of our hamburger patties ourselves and deliver them fresh to all of our restaurants with our own delivery vehicles," In-N-Out vice president of planning and development Carl Van Fleet told Business Insider earlier this year. "Nothing is ever frozen. Our new restaurant locations are limited by the distance we can travel from our patty-making facilities and distribution centers."

They have a distribution center in Draper, Utah, which is less than a day from here, but is that close enough? The history of In-N-Out in Utah is interesting. In June 2007, the company’s customer service department started getting calls from people asking if In-N-Out had opened a location in American Fork under a different name, Chadder’s. The look was similar, as were trademarked items on the menu. When In-N-Out's general counsel paid a visit he requested an “Animal style Double-Double with Animal fries.” He got what he asked for, and on the basis of that Utah District Court Judge Ted Stewart issued a temporary restraining order. Chadder's changed its color scheme and practices.

In 2009, In-N-Out opened a restaurant in American Fork, less than a mile from the Chadder's restaurant. After that, seven more In-N-Outs popped up in the Salt Lake Valley. Chadder’s went out of business.

Since then, In-N-Out has shifted its focus to Texas. Here’s a map showing the counties where they have restaurants. The nearest to Idaho is in Riverdale, north of Salt Lake City. Is expansion northward possible? Of course, but simple geography would suggest that more locations in Utah would be likely before anything came here.

Rest assured, we’re keeping an eye on it.

D.L. Evans building kiosk at Pancheri and Crane Drive

While another branch office could be in the future, at the moment D.L. Evans is putting an ATM kiosk at the corner of Pancheri and Crane Drive.

There are three new developments on the retail financial front this spring in Idaho Falls.

Number one, D.L. Evans Bank, fresh off opening a new branch in Ammon, is building a drive-through kiosk on the corner of Pancheri and Crane Drive. Idaho Falls already has one such kiosk, the one built installed by Wells Fargo north of the new Walgreen’s at Skyline Drive and West Broadway.

Expect to see more of them, as they represent a growing trend in the industry. Analyst Nancy Bush of NAB Research told National Public Radio last year that instead of spending on real estate and staffing, banks can install street-corner ATMs and pay fewer employees to video chat from remote call centers. That doesn’t mean branches are going to go away altogether. “They still see the branch as their biggest revenue generator,” she said.

On Outlet Drive, north of the Sleep Inn and Double Down, Westmark Credit Union has filed site plans at the Idaho Falls Building Department for a new 4,694-square-foot branch office. This will be its fourth office in the Idaho Falls area.

Officially know as West 33rd South, Outlet Drive extends north from West Sunnyside Road all the way up to a point where it becomes Bellin Road.

As for the third piece of news, H&R Block has filed plans with the city to locate in the Railway Crossing Center on Utah Avenue next door to the Jamba Juice that will be going in.

Costco-watching site makes no mention of plans for Idaho Falls

I got a Costco question this morning, so I figured it might be time to check and see if there has been any action. In 2012 I discovered a site www.addictedtocostco.com (this isn't a local phenomenon, you see) that features frequent updates on where the chain is building and planning new stores.

Judging by the link, which you can find by clicking here, you fans are going to have to continue driving to Pocatello for a while. The list of stores opening imminently is as follows:

Culiacan, Sinaloa, Mexico -- April 30, 2015
Wichita, Kan. -- June 3, 2015
Mobile, Ala. -- June 4, 2015
Rochester, N.Y. -- June 5, 2015
Perrysburg, Ohio -- June 18, 2015
Pleasant Prairie, Wis. -- June 19, 2015
Saltillo, Coahuila, Mexico -- June 2015

Beyond that, there are stores opening in Japan, Taiwan, Spain, Korea and Canada. Indeed, the world may be Costco's oyster, but poor little Idaho Falls is chopped liver. Sorry.