Random Musings: Selfies, old phone exchanges and laughing gas

I went to the dentist this morning and after they put the nitrous mask on my nose and left me alone for a minute or two I did what any 21st century American would do. I pulled my phone out, took a selfie and posted it to Facebook.

"At the dentist, huffing NO2. Hahahahaha!" said the text that ran with the photo. Then, in my gas-addled state, I added the hashtag "#comfort_care_dental," thinking I might get a discount (no dice) but also wanting to show the world I'm in the know when it comes to social media.

The entire staff were greatly amused, but I couldn't believe it doesn't happen all the time. Don't we live in the selfie age?

A few years ago I was playing guitar and singing at local coffee house when a group of teen-agers came in and plopped down on the sofa. For the next 45 minutes, all they did was take pictures of each other with their phones.

Elizabeth Taylor never took a selfie. All you needed to do was call BUtterfield 8.

I can handle being ignored. I don't like it, but it happens all the time. But this was annoying, and I was strongly tempted to razz them from where I was sitting. In the end, I just kept on, but it was my introduction to the selfie mentality.

Have I become like them? Actually, yes. My wife tells me I'm as bad as any kid when it comes to my smart phone -- pulling it out every two minutes, looking at it, ignoring the world around me. It's rude, she says, and she's right. If I have a meeting, I have to leave my phone in the car. I feel kind of like Marlon Brando did when he threw cheeseburgers over the fence trying to convince himself not to eat so much (it didn't work).

Remember when the only phones in your world were the ones at home, at work, and the ones that cost a dime to make a call?

Remember when phone numbers had two letters at the beginning? The prefix to every number in Idaho Falls was JA, for JAckson. "Jackson 3-7393" sounds like a Wilson Pickett song, but it's the number I've had for more than 30 years.

According to the Telephone EXchange Name Project, Blackfoot was SUnset, Rexburg was either ELmwood or ELwood and Rigby was SHerwood. There is a database where you can go to look up any town or city in the U.S.A., which makes me so glad we have the Internet.

Here's the cherry on top: A chart of Ma Bell's officially recommended exchange names. According to it, my smart phone number, 821-1285, should begin with one of the following: TAlbot, TAlmadge, TAylor, VAlley or VAndyke. Even though I like the last one best, I think Taylor rolls off the tongue best. "Hey man, call me at Taylor 1-1285."

I've wandered away from the subject of selfies, but that's OK. The past has so much to give us that's weird and fascinating. Could we marry the conveniences of the present with everything from the past that makes us smile? Or does the past make us smile because it's the past? In 50 years, maybe people will think of selfies as fondly as I do of my old phone number, Olympia 5-9822. I doubt it, but who knows? I don't expect to be around to find out.

Marketing Your Personal Brand: Define, Design and Deliver

Personal branding sounds simple enough, right? If we were to sum it up in the Reader’s Digest version it would be, "define, design and deliver." If you have already defined and designed your personal brand, now it is time to deliver with your launch.  But where do you start?

The first step is to determine who you want your brand to reach.  Is it designed solely for professional purposes?  Or is it designed for personal and professional purposes? (This is what I would recommend.)

Similar to basic marketing campaigns and strategies, the first step is determining who your target market is. The brand launch you create has to encompass how these individuals think, behave and even feel. It’s important to understand at least some basic qualities of your intended market to better reach them.

Regardless of who you are trying to reach, networking is crucial to the success of your personal brand. The age-old principle of "it’s not what you know but who you know" will hold forever true.
But before you start signing yourself up for various networking events, clubs and conferences, keep in mind if you are launching your personal brand you need to identify avenues for networking that fit you. This can be anything from attending events specifically aimed at encouraging networking and building relationships; joining a professional organization; or just volunteering.  It’s never easy to be the new person in a group or setting, but with time and commitment the right relationships can be built and if maintained.

Web presence is also important with personal branding. From social media, blogs and online resumes, it is certain that without a Web presence your personal brand will not succeed. In creating this presence you have to determine what you want the world -- that’s right, the whole world -- to see.

The best way to start this process is to Google yourself and see what is out there about you. You may be surprised how much there may be about you on the Web right now.  I Googled myself and I saw everything from my business to events I have been a part of to volunteer organizations. There were even pictures from my high school reunion -- without me in them.

The point of doing this is that if you are going to decide what you want the world to see you have to determine what it is the world can already see. Then comes the careful balance of how much information is too much information, what is appropriate and inappropriate, and how personal you want to get.  Regardless of what you decide to put out, quality is better than quantity when it comes to content online. 

Although there is no magical formula on how to create the perfect personal marketing/public relations campaign for your personal brand, keep in mind that the definition, design, and launch of your personal brand should always be based on you from start to finish.

MacKenzie River Pizzas opens at Snake River Landing

MacKenzie River Pizza franchisee Colin Higgins, at the benefit Saturday night for Development Workshop. The Idaho Falls restaurant, at Snake River Landing, officially opens today. (Photo by Melissa Bristol)

After a soft opening Saturday night, with a share of the profits going to Development Workshop, MacKenzie River Pizza, 1490 Milligan Road, is officially open today.

This is the 20th restaurant for the Montana-based chain, which began in Bozeman in 1993, and the third in Idaho (Pocatello and Couer d'Alene are the others). It is also the second owned by Colin Higgins of Butte, one of the chain's first franchisees.

Higgins said he is impressed by the reception MacKenzie River has gotten in Idaho Falls. "We had more than 2,000 Facebook likes before we opened our doors," he said. "People are great. People love to eat here."

While the Idaho Falls restaurant retains the "A River Runs Through It" decor that the chain is known for, it has some variations in the menu and layout. "It's a continually evolving brand," Higgins said.

For a look at the menu, click here. The restaurant is managed by Pat O'Rourke. For more information, call (208) 932-2987

Self-serve pet spa opens in Idaho Falls

Tina Dixon, owner of Splash Self-Serve Pet Spa

Splash Self-Serve Pet Spa, 333 W. Broadway, has a special offer going on guaranteed to give you paws: Adopt a dog or cat from the shelter and you have 30 days to bring it in for a free wash.

Owner Tina Dixon said she set the deal up so people could see what she has to offer. Eight pet owners (the split was seven dogs and one cat) took advantage of it Saturday at Splash's grand opening.

When she moved to Idaho Falls last year from Bakersfield, Calif., Dixon knew she wanted to open a pet spa. She'd taken her blue heeler/Rottweiler mix to one and found it way more convenient than trying to lift him in and out of her bathtub.

She also knew she wanted to be downtown, near the Greenbelt and farmer's market.

Located between Chesbro's and Dave's Bike Shop, Splash has custom-built tubs that are big enough for large breeds but can be converted to handle little critters as well, with water temperatures regulated. For $15, you get access, shampoo, towels, ear wipes and a blow dryer.

Dixon said she is gradually expanding the line of toys, food and accessories for sale in the shop. She and her friend David Cooper are adamant about everything in the shop being made in the United States, and if it's made locally that's even better.

For more information, call (208) 881-1021 or visit their Facebook page.

Some insights into the electronic facets of car repair

The bay at C&S Auto Repair, 2435 East Iona Road

I had an interesting visit recently with Chris Neal of C&S Auto Repair, where I have taken my car for years (and which, for the sake of full disclosure, is an advertiser on BizMojo Idaho.) It used to be that when you noticed a belt squeaking it was time to get busy with a socket wrench, but these days auto maintenance is more about keeping up with the manufacturer's latest technical service bulletins and flashes.

Neal said his shop on Iona Road has finally gotten everything they need to do high-end diagnostics on GM, Ford and Chrysler vehicles. While they can't do factory warranty work, he and his four mechanics can now do pretty much everything else.

In addition to having the right equipment, an independent repair shop must subscribe to the bulletins and receiving the flash codes that manufacturers send out.

For example, GMC became aware of an issue with the air conditioning units in its SUVs and trucks. In the winter, when people weren't using AC, oil would pool in the bottom of the unit. Although an owner can take care of this by turning on the AC once a week, not everyone is going to remember.

So GM sent a flash code that instructs the computer to turn on the unit automatically when it hasn't cycled for a certain period. "From the manufacturer's standpoint, it's getting the vehicle to take care of itself," Neal said.

Another example is the new high-beam headlights,which are too bright for oncoming vehicles. Rather than recalling the bulbs, a flash allows technicians to set the high beams to a microsecond on-off pulse, cutting the brightness without having to replace the bulb.