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Wednesday, June 20, 2012

Better communication = More sales; want to know more?

What's $15 bucks to you if it will help you turn around a huge sale?

You have until 4 p.m. this afternoon to make your reservation to have lunch and hear from Brent Bean, a communications professor and organizational guru at BYU-Idaho who will be talking to the Idaho Falls Advertising Federation about overcoming barriers, better teamwork, seeing processes differently and communicating more effectively.

"It's a can't miss," said Lisa Fischbach of MCS Advertising, who lined Bean up to speak. "No matter how far you are into your career these types of communication issues can creep up and confound our efforts. I chose this speaker specifically because I need the help, and I hope to see you there."

The lunch is at 11:30 a.m. at the Whitewater Grill, 355 River Parkway. Cost is $12.50 to members, $15 to non-members, $5 for lemonade and learn. RSVP to Tina@mightymcs.com.
Here's a happy family at last year's Idaho Falls Fourth of July parade. According to the caption where we found this photo (engineergirls.blogspot.com), we have (from left) Pooh Bear, Drama, E-man, Roo, The Boss, Grandma Tina and Bea. In back are brand-new cousin Roman with his dad.   
Summer begins this evening, which means the Fourth of July is not far away. As usual, Idaho Falls will offer a lot to do on Independence Day. Much will be very familiar to anyone who's lived here for a year or more, but let's have a look at the schedule.

The Military Affairs Committee will start the day with the Firecracker 5K Fun Run, 7:15 a.m. at Tautphaus Park. Registration forms can be found at www.idahofallschamber.com.

(Personal note: Last year, I did this in slightly more than half-an-hour. This year, I need to do some serious roadwork in the next two weeks if I hope to finish at all.)

Once the run is over, South Boulevard will be cleared for the State of Idaho's largest Fourth of July parade. Beginning in the Idaho Falls High School parking lot, the route goes down Fourth Street, left on South Boulevard and all the way to Tautphaus Park.

At 9 a.m., classic cars and Idaho Falls Police Department will start the parade, the theme of which is "Pride in Patriotism.” There are 106 floats signed up, and more 50,000 people are expected to line the route. The chamber is excited to announce the return of the El Korah Kart Kore, the Mountain River Ranch Shootout, Snake River BMX Bike Club and D.A.R.E./Dr. Slaughters.

This year’s marshals include Officer Malin Reynolds and Capt. Mark McBride (City of Idaho Falls Police Department); Corp. Peter Sibus (Idaho State Police); Sgt. Jeff Edwards (Bonneville County Sheriff’s Office); Tyler Weddle (Idaho Falls Fire Department); Mark Pitcher (Idaho Falls Emergency Medical Technician); and Tami Lords (Air Idaho Rescue). There will be helicopter and jet fly-overs from Eastern Idaho Regional Medical Center, Utah Helicopter, National Guard Gowen Field and Hill Air Force Base.

The AT&T Liberty Festival on the Falls bridges the gap between the parade in the morning and the fireworks in the evening. Sponsored by Snake River Landing, Melaleuca and Eastern Idaho Regional Medical Center, it will be on Memorial Drive between Broadway and E Street. More than 25 food vendors and 50 businesses, including arts and crafts vendors, will showcase their products and services during the festival. Classic cars will line the center of Memorial Drive from noon until 4:30 p.m. There will be games, pie and watermelon eating contests for children and adults, Play-N-Trade video game competition, and Apple Athletic Club volleyball and basketball challenges. Onstage, there will be music by the Old Time Fiddlers, Happyville, 40 Something Band, Affection Collection, and dance performances by Ballet Folklorico del Sol.

In the evening comes the fireworks display, presented as the Melaleuca Freedom Celebration, frequently billed as the largest fireworks display west of the Mississippi River. I don't know how a claim like this is ever substantiated, or even how such a thing could be done. I do know, however, that Idaho Falls' fireworks show has a reputation as one of the big ones and it draws tens to thousands of people to town. Here's a little bit of video from last year's show, brought to you through the modern miracle of YouTube:


Want to know more? Go to the Greater Idaho Falls Chamber of Commerce Web site, www.idahofallschamber.com, for a complete schedule of events.

Monday, June 18, 2012

New business aims to offer live "Call of Duty" style action

A city skyline silhouette goes up on the wall of Idaho Tactical Games, which opens Friday.
Idaho Tactical Games, 546 W. 21st St., will be holding a grand opening Friday.

Located on West 21st, just off Rollandet Avenue, the business aims to combine the action-packed world of first-person shooter video games like "Call of Duty" with adrenalin pumping, heart pounding physical activity.

Owner Mike DeFord has set up his business in an indoor facility that features the layout of a war-torn city, with buildings, bunkers, oil barrels and fences. Visitors can play paintball, airsoft or a new version of laser tag that uses real paintball guns and is similar to the military’s Laser Engagement System.

No matter which activity they choose, players battle their way through the streets, eliminating members of the other team and completing objectives. Players that work as a team and communicate are usually the winners.

“Team building and sportsmanship are two of our fundamentals here," DeFord said. "We focus on providing an A-plus experience for all players. The facility is designed to entertain new players with little or no experience and challenge veteran players, as well as being the ideal training facility for law enforcement and military personnel.”

The full-service facility includes an indoor playing field, pro shop and snack bar, and is open six days a week. For their grand opening, they are offering free field fees through June 28.

More information is available at http://www.idahotacticalgames.com/Info.html, and the Facebook page is https://www.facebook.com/pages/Idaho-Tactical-Games/462674093759837

Thursday, June 14, 2012

Western Recycling to begin offering curbside service Aug. 6 to Idaho Falls, Ammon

Western Recycling will begin offering curbside recycling to Idaho Falls and Ammon residents starting Aug. 6.

The cost will be $5 a month for homes and $10 for businesses, with billing conducted quarterly. The cost includes a 65- or 95-gallon container (customer's choice). Pickup will be every two weeks on the same days as regular trash pickup. Containers must be placed at least four feet away from other trash containers.

“I think (curbside recycling) is something that the people in Idaho Falls have been wanting to do,” said Craig Stephenson, Western Recycling's manager.

Idaho Falls residents can currently drop off their recycling at sites located throughout the city. The materials get picked up by a truck operated by Idaho Falls. Western Recycling’s management hopes that once curbside recycling catches on, these sites will be phased out, ultimately saving the city money.

With the Western Recycling program, no sorting is necessary. Here's what can be placed in the container:
  • Mixed paper products: newspapers, magazines, phone books, catalogs, cardboard boxes, cereal Boxes, frozen food boxes, paper towel cores, office paper, note pads, index cards, coated paper, brochures, envelopes, manila folders and junk mail.
  • All plastic beverage, food, and household cleaner containers #1-7 (must be rinsed of contents and caps replaced).
  • Tin and aluminum cans (must be rinsed of contents).
Materials that can't be recycled include glass, plastic bags, medical waste, food waste, packaging materials (peanuts, bubble wrap, styrofoam, etc.)

Neighborhoods outside of city limits will be included in the program case by case, depending on participation levels and distance from city limits.

You can sign up by visiting Western Recycling's Web site, http://www.westernrecycling.net/, or by calling 1-888-977-4733.

This is the second big recycling story in the region. Earlier this month, after a two-month trial period in two neighborhoods, the Rexburg City Council approved moving forward with a city-wide curbside recycling program. The city plans to spend about $170,000 to buy a baler and household containers. The program will expand city-wide after the equipment arrives.

Under a cooperative agreement, Brigham Young University-Idaho students will sort and transport collected recyclables. Revenues generated through the sale of those products will be used to hire student workers and pay transportation costs.

During a two month test period, BYU-Idaho project manager Eric Conrad reported 23 percent to 25 percent participation in a trial area. The program's initial goal is 30 percent overall participation. He estimates recycling will save the city $90,000 per year by keeping recyclables out of Rexburg's overall waste cycle.

Wednesday, June 13, 2012

Former Post Register staffer wins prestigious environmental reporting award

Brandon Loomis
Former Post Register reporter Brandon Loomis is one of a three-person team from The Salt Lake Tribune to be awarded the 2012 Grantham Prize for Excellence in Reporting on the Environment. 

Loomis, Rick Egan and Dave Noyce will receive a total of $75,000 for "Our Dying Forests," a series examining the link between climate change and the spread of beetles that are destroying millions of acres of forests in the American West.

U.S. Sen. Sheldon Whitehouse named winners at the National Marine Sanctuary Foundation's Leadership Awards Dinner on June 5, in conjunction with Capitol Hill Ocean Week, the premier ocean conference in our nation's capital. Sunshine Menezes, executive director of Metcalf Institute for Marine & Environmental Reporting, which administers the prize, introduced the winners to the public at a news conferenceat the National Press Club.

"I'm thrilled to have such recognition for a project we knew from the start was bigger than Utah or the Rocky Mountains," he said. "I hope reporters everywhere will pick up where we left off to investigate and explain what's happening where they live."

The Grantham Jury praised the Tribune team's methodical and measured reporting. "Experts have long been aware of the dangers implicit in the wholesale disappearance of ancient forests," said Grantham Prize Juror Robert Semple, Jr. of The New York Times. "Brandon Loomis' incredible reporting has now deftly alerted a wider public to this important issue."

Here is a link to the series: http://www.sltrib.com/sltrib/news/54154633-78/dyingforests-forests-beetles-trees.html.csp