Open houses, fly-tying demo set for I.F. downtown

Downtown Idaho Falls has some fun coming up, and since it’s not 10 below (remember folks, it’s February and very well could be) it might not be a bad idea to head down that way.

On Saturday morning, Jimmy’s All Season Angler, 275 A St., will be hosting a free fly-tying demo. These go through March 31 from 10 a.m. to 1 p.m. A complete list of tiers can be found at http://www.jimmysflyshop.com/ 

In the afternoon, five downtown restaurants and one bar will be having an open house from 3 to 6 p.m.:

• 3’s Co., 368 A St.
• Il Castello, 445 A St.
• Snakebite, 401 Park Ave.
• Pachanga's, 501 Park Ave.
• That One Place, 552 N. Capital Ave.

Also, Vino Rosso, 439 A St., will be open with a no-host bar and appetizers. Start at anyone of these restaurants, and go back and forth as much as you please.

On Saturday morning, Jimmy’s All Season Angler, 275 A St., will be hosting a free fly-tying demo. These go through March 31 from 10 a.m. to 1 p.m. A complete list of tiers can be found at http://www.jimmysflyshop.com/

Scoresby Farms opens second Idaho Falls store

Produce at the Scoresby Farms Woodruff Avenue store

Scoresby Farms has opened its second store in Idaho Falls, at 1710 South Yellowstone, where the Shell station used to be.

Since they opened their first store, at 2045 North Woodruff, it's been a busy year for Justin Scoresby, his brother, Shawn, and dad, Eric. One or more of them travels to California every two weeks to pick up the freshest fruit and vegetables they can find. This week, they have oranges from the Los Angeles Wholesale Market at 39 cents a pound and avacados from Oxnard at 3 for $1.

"Because we buy from the farmers direct we skip the warehouses," Justin Scoresby said. "Our produce is fresher and better. We for sure have the best oranges in town, and all kinds of really good citrus."

The South Yellowstone store is 2,100 square feet, with about 1,600 square feet of retail space. The expansion will allow them to put a bakery into their North Yellowstone store.

While local produce isn't available this time of year, in the summer the family grows vegetables on 50 acres. "We try to do all Idaho stuff as us much as we can," Scoresby said.

The Scoresby Farms Web site is http://www.scoresbyfarms.com/

Direct Health starts operation in Idaho Falls

Perhaps you have not heard the term "Superior Benefit Option," but that is the term that Direct Health uses to describe itself.

The Idaho Falls company, which started Feb. 1, aims to give employers a health care option to offer employees, allowing them to put money away for health care expenses and make donations themselves to employees' accounts as well.

It's not health insurance or a cafeteria plan, which would be regulated more vigorously by the Idaho Department of Insurance. Nor is it a health reimbursement account or a health savings account.

"It's a way for people to take control of their health care history and future," said Julie Rae, human resources director for Channel Blend, an Idaho Falls call center company. "It's a very simple concept. Usually when we talk to people about it, they try to overthink it."

Direct Health came about because Channel Blend CEO Jeff Neiswanger wanted something he could offer his employees without getting into the expense and red tape of traditional health insurance.

It is not designed to cover catastrophic health care expenses. It is a program under which people can sock away money for everything from a eye exams to massages to health club memberships. Right now, there are 16 providers in the network and 85 participants with active balances. When it's time to pay, participants show their cards, transactions are done online and providers get their money almost immediately.

There are no co-pays and no premiums. Unlike a flex plan, participants can take their money if they leave a job (although they can't cash out). The money can be rolled over from year to year, so there are no "use it or lose it" deadlines. The downside is it can't be considered a pre-tax contribution.

Rae said they are hoping that as word gets out the numbers on both sides will grow. Providers are already providing deep discounts to Direct Health participants. For employers, it's an option for companies with small numbers of employees or high turnover. Even larger employers that offer health insurance can use it to supplement what they offer.

There is a big emphasis on preventive care and wellness. "We're trying to do a couple of things," she said. "We want to see people being judicious with their health care money. With this, they spend it on what they need."

The link to the Web site is http://www.directhealthofidaho.com/index.html

New East Idaho Classifieds Web site debuts

As I am writing this, Sunday afternoon, there are six items listed on www.eastidahoclassifieds.net, Riverbend Communications' entry into the world of online want ads.


Will the site be embraced to the extent that it competes with Craigslist or KSL.com? I imagine a lot will depend on promotion and marketing. Dusty Bee's Facebook posting called my attention to it.

In the interest of full disclosure, I go on to Riverbend's NewsTalk program on Tuesday morning to chat with Tim Lewis about what I see going on in the community, in hopes of building readership for BizMojo Idaho. But I would have mentioned this if it had been one of Riverbend's competitors.

From my own point of view, I doubt there's anything that can match what Craigslist has been able to accomplish in the past 10 years, both good and bad. As someone who went into print media more than 30 years ago, I would list Craigslist as one of the big things that knocked the newspaper industry sideways and changed the game completely. Before Craigslist, classifieds were a significant revenue source for newspapers. While they may be still be a significant income stream (I have personal recent experience that tells me an ad in the paper will still get results), the big question remains: "How do you compete with free?"

You're not paying to read this, are you? If I asked you to, I shudder to think how many of you actually would.

Anyway, I may put a guitar up on east idaho classifieds to see what happens. And if something does, I'll put up more.

INL, Fujitsu announce smart grid collaboration

Fujitsu Laboratories of America announced Thursday a collaboration with the Idaho National Laboratory on smart grid energy management.

Under the project's auspices, Fujitsu's security and ad hoc communications technology will be deployed at the Center for Advanced Energy Studies in Idaho Falls to monitor building power consumption and generate vital data on energy utilization. The data they collect will be used as a baseline for measuring efficiency and security with regard to wider smart grid deployments.

Smart grids couple physical power distribution equipment with the IT systems that manage it. Security is essential, since compromise in one could affect the other. Fujitsu will contribute advanced security and cloud services technology from Fujitsu Laboratories of America and WisReed, an autonomous distributed network technology that enables the automatic construction of a network.

"The CAES facility is a certified Leadership in Energy and Environmental Design building, and we are trying to ensure we operate at maximum energy efficiency," said CAES Director J. W. Rogers. "Fujitsu's technology will provide us with real-time usage data to measure our efficiency and also supply our researchers with valuable information required for advanced energy system modeling."

"This collaboration will leverage INL's global leadership in industrial control and power system simulation test beds, and Fujitsu leadership in IT services," said Yasunori Kimura, President and CEO of Fujitsu Laboratories of America. "We are delighted to be part of this initiative by providing systems for real time data collection and cloud services for analysis and anomaly detection."