I.F. Downtown Development names social media, marketing specialist

Gibby Smede

The Idaho Falls Downtown Development Corporation (IFDDC) has brought on Gibby Smede, a local artist, as its social media and marketing specialist. Smede will be responsible for communications and social media campaigns to promote downtown Idaho Falls.

Smede is the creator of Pugsslane Alley in downtown Idaho Falls and joins IFDDC in an exceptional time of growth and progress. Construction projects over the last four years have been well under way with the completion of The Broadway development, the Downtown Event Center and the Bonneville Apartments, which have brought new life to the historic Hotel Bonneville, first built in the late 1920s.

A handful of new businesses plan to open in mid-to-late summer this year and construction projects that began before the COVID-19 pandemic have begun to make good progress, said Catherine Smith, IFDDC's executive director. With a focus on social media reach, Smede’s work will be focused on IFDDC's mission to advance downtown as the regional center for commerce, culture and leisure activities.

“We are optimistic the good work of IFDDC will continue as we move forward on projects that will thrive with Gibby’s creative eye and colorful talents," Smith said. "Public art installations are planned for this summer and new marketing efforts to promote the cultural and historic center of Idaho Falls will benefit from Gibby’s talents.”

For more information about IFDDC, visit http://downtownidahofalls.com.