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| The theme for this year's event is Film Noir, courtesy of MCS Advertising. |
The event will start at 6 p.m. with a social hour, followed by dinner from Diabla's Kitchen. The event will include the handing out of awards for regional creative and marketing excellence. This will be followed by a dessert bar featuring sweets from Pop's Ice Cream and La Vanilla Bean.
Winners were notified of their wins, but exactly which awards -- Opal for recognition, Ruby for place and Diamond for excellence -- will not be revealed until show night. In addition to professional awards, student awards will also be recognized. The highest award, Best In Show, will be presented to the top standout entry.
The judging took place in January, and this year's judges were: Christal Gammill, managing director of Publics North America, Boise and the District 11 governor of the American Advertising Federation; Mel Mansfield, executive creative director, Davies Moore; and Allie Hoskins, Graphic Designer, KLIM.
The Mission Award, is awarded to an individual or organization that upholds and honors the mission of the American Advertising Federation. It is decided by the president and immediate past president of the Idaho Falls Advertising Federation Club. The recipient is unknown until the award is announced at the event.
"Honoring and exemplifying the focus of the American Advertising Federation is why we come together," said Adam Bostrom, president of the Idaho Falls Advertising Federation. "The Mission Award is our way of honoring colleagues, to show them how much their dedication to the industry is an influence and that they are recognized for integrity in business, creativity and advocacy."
This year's co-sponsor is the Downtown Event Center. The dessert bar sponsor is KPVI Television. Each attendee will leave with a gift bag, sponsored by the Shoshone-Bannock Casino Hotel, featuring items from business partners including Blue Phoenix Branding, College of Eastern Idaho Foundation, AlphaGraphics, Bank of Idaho and the Idaho Falls Advertising Club.
Within the awards, students who enter the creative show are recognized with awards and also with tickets. Student award winners are given three tickets, for themselves and two guests, to attend the event. These tickets are sponsored by partners, so these students have the opportunity to meet and socialize. These student tickets would not be possible without the dedication of the Bank of Idaho and IE Productions.
MCS Advertising is the sponsor of the creative look and feel to this year's event. The theme is Film Noir, and the MCS Team has worked on the collateral, promotion and print for the evening.
"Planning such a fun event would not be possible without the help of our amazing partners, within and outside the creative and advertising industry," said Andrea Todd, planning committee chair.
Tickets are still available until noon Wednesday, and are available at https://bit.ly/2VdJOww. Questions regarding the event can be directed to Todd at 208-569-9498 or the club website https://ifadfed.wordpress.com/.
