Iteris opening office in downtown Earl Building

Iteris' Vantage Vector detection sensor

Iteris, Inc., a company based in Santa Ana, Calif., that specializes in traffic management and agricultural systems, is opening an Idaho Falls office in the Earl Building on Park Avenue. Development of the project has been managed by Thomas Investments and Thomas Development Co. of Boise.

Dating back to 1969, Iteris is the global leader in applied informatics for transportation and agriculture, collecting, aggregating and analyzing data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming.

Its markets roadway sensors and vehicle detection systems for traffic intersection control and traffic data collection. Its products include Vantage series video detection system (such as VantageView, Vantage Vector), SmartSpan and SmartCycle, VersiCam, Pico, and Abacus.

In addition, the company’s transportation systems segment focuses on transportation engineering and consulting services, information systems and decision support systems. Its iPerform segment is concentrated on transportation performance measurement. In 2013, the company launched SmartCycle, which can detect vehicles and bicycles accurately with a single video detection camera facing a dedicated approach.

In agiculture, Iteris produces systems that process weather and agronomic data with land-surface modeling and machine learning to help farmers and agronomists simulate field conditions and determine how new products may perform on a crop. Growers can leverage the company's ClearAg Advisories to determine best times to plant, spray, fertilize and harvest.