Mindful of that reputation, Idaho Falls-based Bish’s is keeping the existing staff. “Brockman’s business values went hand-in-hand with the values we hold,” said Troy Jenkins, president of Bish’s. “We want to continue that
legacy that Steve Brockman started.”
A huge selling feature for Bish’s RV was that Brockman’s RV is a Jayco-only dealership. Currently, Bish’s RV sells Jayco products at three of its locations, but was lacking the ability to sell the brand in the Twin Falls area.
“We’ll continue to keep this location a Jayco-only dealership,” said Kacey Jensen, Bish’s RV’s regional director. “We’re excited to now offer Jayco products to our existing customers in the Magic Valley.”
A grand opening in April is planned to coincide with the Annual Jayco Days sales event to welcome the new location to their dealership line-up. With this acquisition, Bish’s now has four locations in Idaho, making it the largest RV dealer in the state.
For more information about Bish’s RV, visit www.bishs.com.
