Uptown Boutique opening on Cliff Street

The front of Uptown Boutique, on Cliff Street.

You may have noticed a new look to the building at 287 Cliff Street, with big pictures of stylishly dressed women in the windows.

Arun Petrus, who recently moved to Idaho Falls, is planning to open her Uptown Boutique the first week of February. Originally from Phoenix, Petrus has lived all over the country — Los Angeles, Washington, D.C., Seattle and, most recently, Las Vegas — but came to Idaho Falls for family reasons. She has been pursuing an aesthetician’s license at Vogue Beauty College, also on Cliff Street. That’s why in addition to selling affordable, eclectic women’s clothing, Petrus plans to offer services such as eyelash extensions.

“This is a new adventure,” she said.

She does not plan to sell any one particular brand, she simply hopes to have something that customers might see themselves wearing. “Women all have different types of personalities,” she said. “My philosophy is if I wouldn’t have something in my closet at home it’s not going to be in my shop.”