The new 10,344-square foot store location at Ammon Town Center will feature 20,000 beauty products across 500 brands, as well as a full-service salon.
ULTA Beauty is the largest beauty retailer in the United States, with 774 retail stores across 47 states. The company says its aim is to provide one-stop shopping for prestige, mass and salon products and salon services. Online and in retail outlets, the Illinois-based chain sells cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools.
Its store format includes a 950-square-foot salon area with eight to ten stations. The whole salon has a concierge desk, skin treatment room, and semi-private shampoo and hair color processing areas. ULTA Beauty also has Benefit Brow Bars in select stores nationwide, offering such services as brow arching, brow tinting, facial waxing and eyelash application.
The company was founded in 1990 by Richard E. George, former president of Osco Drug, Inc. The Ammon store is the second in Idaho.