Work begins on Freddy's Frozen Custard site

The site on Woodruff Avenue where Freddy's Frozen Custard is to be built.

For the sake of everyone who has asked about dirt being moved on Woodruff Avenue near WinCo Foods, that site is where Freddy's Frozen Custard and Steakburgers is going.

Freddy's announced last December that it was planning a store in Idaho Falls and filed site plans with the city building office in April.

The company was founded in 2002 by two brothers, Bill and Randy Simon, whose father, Freddy Simon, was the inspiration for the restaurant (and obviously its namesake). The first franchise launched in Hutchinson, Kansas, in 2004 and by October 2013 the company had opened its 100th location, in Bowling Green, Ky.

According to the Web site, Freddy's plans to open 400 more stores over the next 10 to 15 years.

Earlier this year, Freddy's rated No. 9 in a Consumer Reports ranking of hamburgers.