Contemporary Western jewelry store opening in downtown Idaho Falls

Handmade graduated turquoise
and Bali silver choker-necklace

"Not cowboy, but celebrating the West" is the description Linda Heiser applies to the jewelry she has been making for the last 40 years, and that is the flavor she hopes to instill in the store at 430 Park Avenue that she plans to open July 19.

Located in the Snake River Animal Shelter's old office (they have moved to the O.E. Bell Building on Ridge Avenue), ML Ranch Jewelry will feature Heiser's works as well as other artisans', including Chantal Dunkley, Alan Yonk, Cassie Blust and Wanda Baldwin. Eventually, she hopes to have eight people displaying their work at the shop.

Heiser helped start the Artisans Market 12 years ago, but had to step down for health reasons.  She hopes to recreate some of that flavor in the new store. She also sells her work on such online sites as Etsy.

"People have been asking me, 'When are you going to open a store?'" she said. "I have a bigger following than I thought I had."

LINK: http://www.custommade.com/by/mlranchjewelry/