The two-hour sessions start Feb. 21 at 8 a.m. and continue March 6 and March 20. Session 1 will focus on the buying process, which includes market identification, primary vs. secondary marketing messages and strategic business "tone." Session 2 is devoted to branding, measuring marketing success and comparing yourself to your competition. Session 3 will be about creating market awareness, leveraging the Internet and search engine optimization.
Cost of all three sessions is $99. For more information, contact Mike Sutton at 208-535-8327.
