Funded by the Beef Checkoff Program, the award is given in recognition of grocery establishments that do an outstanding job of marketing and merchandising beef in the meat case.
Broulim's received the award in the Independent Retailer category for the second year in a row. According to the notes in the announcement, "customers shopping at Broulim's can count on employees to have knowledgeable information on new beef cuts, recipes, safety, labeling and even the production process that goes into delivering a quality product."
The Beef Checkoff Program was written into the 1985 Farm Bill. It assesses $1 per head on the sale of live domestic and imported cattle, and a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents to the Cattlemen's Beef Promotion and Research Board, which administers the program under USDA approval.