I consider it good news when any empty storefront (who hasn't seen plenty of those in the last two years?) gets a new tenant, so I was encouraged this week to see Men's Wearhouse has moved into the Ammon Town Center where Hollywood Video used to be.
The Texas-based chain has been around since 1973, when it was George Zimmer. It operates under the names Men's Wearhouse, K&G Superstores (an off-price retail chain featuring discontinued items) and Twin Hill Corporate apparel.
The chain runs television and radio commercials featuring Zimmer, and the oft-repeated slogan, "You're going to like the way you look; I guarantee it." According to Business Week, Men's Wearhouse targets the common man, with "the neatly displayed clothes in Zimmer's stores [being] designed to cater to the unpretentious guy who wants to do as little as possible to maintain his wardrobe."
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