New bike shop opens downtown

Dave Wilding has been self-employed at a number of things, like fences and remodeling, but it's bicycles he has always been passionate about. When he decided last year that Idaho Falls needed a bike shop that would cater to people like himself, he started laying plans for what is now Dave's Bike Shop, at 341 West Broadway.

Although from a bottom line standpoint it's all about selling bicycles, there's more to it. "People who are into bikes, they want to visit. They want to know what's going on," he said. "They want to hear about the latest, the greatest, the lightest, the fastest stuff."

Wilding carries two main brands, Felt and Jamis. As for his selection, he carries bikes for little kids, BMX, townies, cruisers, hybrids, mountain bikes and road bikes.
He recognizes the mountain bikes from $200 to $400 are going to be his bread and butter, but wants to carry everything "from low end to high end."

Since opening Sept. 1, he estimates he's been seeing about 20 customers a day. He is looking to get the word out about his repair person, Aaron Arave, who has been fixing bikes for 15 year. "He is the only UBI certified mechanic in town," Wilding said. "We feel very lucky to have him."

If you want to find out more, here's his Facebook page: http://www.facebook.com/DavesBikeShopIdahoFalls. Feel free to like him. Everybody likes to be liked, don't they?